Privacy policy
Last Updated: July 19, 2026
INTRODUCTION
This Privacy Policy describes how Comfort Shoe Shop, a division of Hawley Lane Shoes ("we," "us," or "our"), collects, uses, and shares information about you when you visit or make a purchase from comfortshoeshop.com. By using this website, you acknowledge that you have read this Privacy Policy and consent to the collection and use of your information as described herein, including the use of cookies and tracking technologies described in Section 7.
SECTION 1 — INFORMATION WE COLLECT
When you purchase something from our store, as part of the buying and selling process, we collect personal information you provide such as your name, address, email address, and payment information.
When you browse our store, we automatically collect certain information about your device and visit, including your IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages. This information is collected through our website platform and third-party analytics and advertising tools described in this policy.
If you sign up for email marketing, we collect your email address and any preferences you provide.
SECTION 2 — HOW WE USE YOUR INFORMATION
We use the information we collect to:
Process transactions and fulfill orders. Communicate with you about your orders, account, and customer service matters. Send marketing communications where you have provided consent. Improve and optimize our website and shopping experience. Measure the effectiveness of our advertising campaigns. Comply with legal obligations.
SECTION 3 — CONSENT
When you provide personal information to complete a transaction, verify payment, place an order, or arrange delivery or a return, we collect and use that information for that specific purpose.
For marketing communications, we will request your explicit consent or provide you with a clear opportunity to opt out.
By using this website and continuing to browse after reviewing this Privacy Policy, you consent to the collection, use, and disclosure of your information as described herein, including the automatic collection of IP addresses and browsing data and the use of cookies and tracking technologies described in Section 7. This consent extends to the transmission of data to our service providers including Google and Shopify as described in this policy.
Withdrawing Consent
You may withdraw your consent to marketing communications at any time by clicking the unsubscribe link in any marketing email or by contacting us at info@hawleylaneshoes.com. To opt out of tracking technologies see the options described in Section 7.
SECTION 4 — DISCLOSURE OF YOUR INFORMATION
We may share your information in the following circumstances:
Service Providers: We share information with third-party service providers who assist us in operating our website, processing payments, and delivering marketing — including Shopify, Google, and other vendors described in this policy. These providers are authorized to use your information only as necessary to provide services to us.
Legal Requirements: We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.
Business Transfers: If our business is acquired or merged with another company, your information may be transferred to the new owners to allow us to continue serving you.
Terms of Service Violations: We may disclose your information if you violate our Terms of Service.
SECTION 5 — SHOPIFY
Our store is hosted on Shopify Inc., which provides the e-commerce platform that enables us to sell products and services to you. Your data is stored through Shopify's data storage systems on secure servers. Shopify's privacy policy is available at https://www.shopify.com/legal/privacy and their Terms of Service at https://www.shopify.com/legal/terms.
Payment Processing
Payment transactions are processed through Shopify and our payment gateways. Credit card information is encrypted using Payment Card Industry Data Security Standard (PCI-DSS) compliant systems. Payment transaction data is retained only as long as necessary to complete the transaction and is then deleted. All payment processors adhere to PCI-DSS standards managed by the PCI Security Standards Council.
SECTION 6 — THIRD-PARTY SERVICES AND ADVERTISING TECHNOLOGIES
We use the following third-party services on our website. Each collects and processes data as described:
Google Analytics 4
We use Google Analytics 4 to understand how visitors interact with our website. Google Analytics automatically collects information including your IP address, browser type, device type, pages visited, time spent on pages, and referring website addresses. This information is transmitted to and stored by Google LLC on servers in the United States and other countries. Google uses this data to provide us with reports about website traffic and visitor behavior. Google may also use this data in accordance with its own privacy policy. You can learn more at https://policies.google.com/privacy. To opt out of Google Analytics tracking, you may install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.
Google Ads Conversion Tracking
We use Google Ads to advertise our products on Google Search and Google Shopping. When you click one of our ads and subsequently make a purchase, Google Ads conversion tracking records this event. This involves Google setting cookies on your device and receiving data including your IP address, the product purchased, and purchase value. This data is used solely to measure the effectiveness of our advertising and optimize our campaigns. To opt out of Google's use of cookies for advertising visit https://www.google.com/settings/ads.
Google Consent Mode
Our website implements Google Consent Mode, which allows Google to adjust how its tags behave based on user consent signals in compliance with applicable privacy laws.
Shopify Tracking
Shopify uses cookies and similar technologies to operate our store, process transactions, and provide analytics. These technologies are an inherent part of the Shopify platform and are necessary for the operation of our store.
Electronic Communications
In connection with operating this website and measuring the effectiveness of our marketing, we and our service providers including Google and Shopify automatically collect certain information transmitted between your device and our website, including IP addresses, device identifiers, browser type, and pages visited. This collection is an inherent aspect of internet communications and is disclosed here in accordance with applicable law, including California Penal Code Section 638.51. By using this website you acknowledge this disclosure and consent to this collection as described in this Privacy Policy.
SECTION 7 — COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies to operate our website, analyze site traffic, remember your preferences, and deliver relevant advertising. The following cookies are active on our site:
Shopify Platform Cookies:
_session_id — unique token, session duration — stores information about your browsing session including referrer and landing page
_shopify_visit — no data held, persistent for 30 minutes — used to record visits for internal analytics
_shopify_uniq — no data held, expires midnight of the next day — counts visits by a single customer
cart — unique token, persistent for 2 weeks — stores your shopping cart contents
_secure_session_id — unique token, session duration — secure session identifier
storefront_digest — unique token, indefinite duration — determines visitor access if the store is password protected
Google Analytics Cookies:
_ga — persistent for 2 years — distinguishes unique users and tracks sessions
_gid — persistent for 24 hours — distinguishes unique users
_gac — persistent for 90 days — stores campaign information related to ad clicks
Google Ads Cookies:
IDE — persistent for up to 13 months — used by Google to record ad clicks and measure conversions
DSID — session — used to identify a signed-in user on non-Google sites
Managing Cookies:
Most web browsers allow you to control cookies through browser settings. You may set your browser to refuse cookies or to alert you when cookies are being sent. Note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies visit https://www.allaboutcookies.org.
To opt out of interest-based advertising by Google and other participating companies visit https://www.aboutads.info/choices or https://www.youronlinechoices.eu.
SECTION 8 — CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and other applicable California privacy laws:
Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.
Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Opt Out of Sale: We do not sell your personal information to third parties. We share data with Google and Shopify solely for the purposes of operating our store and measuring advertising effectiveness as described in this policy.
Right to Non-Discrimination: We will not discriminate against you for exercising your California privacy rights.
Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
To exercise your California privacy rights contact us at info@hawleylaneshoes.com. We will respond to verified requests within 45 days as required by law.
SECTION 9 — SECURITY
We take reasonable precautions and follow industry best practices to protect your personal information from unauthorized loss, misuse, access, disclosure, alteration, or destruction. Credit card information is encrypted using SSL technology and stored with AES-256 encryption. While we implement these safeguards, no method of transmission over the internet or electronic storage is 100% secure.
SECTION 10 — AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at info@hawleylaneshoes.com.
SECTION 11 — DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Purchase transaction information is retained for accounting and legal compliance purposes. Analytics and advertising data retained by Google is governed by Google's own data retention policies.
SECTION 12 — LINKS TO OTHER WEBSITES
Our website may contain links to third-party websites. Once you leave comfortshoeshop.com you are no longer governed by this Privacy Policy. We encourage you to review the privacy policies of any third-party sites you visit.
SECTION 13 — CHANGES TO THIS POLICY
We reserve the right to modify this privacy policy at any time. Changes take effect immediately upon posting to the website. We will update the Last Updated date at the top of this policy when changes are made. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.
SECTION 14 — CONTACT INFORMATION
For questions about this Privacy Policy, to exercise your privacy rights, or to register a complaint contact our Privacy Compliance Officer:
Email: info@hawleylaneshoes.com
Mail:
Comfort Shoe Shop — Privacy Compliance Officer
862 Bridgeport Avenue
Shelton, Connecticut 06484
United States